THE FVNNEL BLOG
Digital marketing insights & news from the fvnnel family
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4 Keys To Effective Communication In a Global Remote Business
Humans have evolved to rely on reading body language, understanding changes in voice tone, facial expressions, and long form use of language through speaking. When we use text, we have none of that to rely on. You can’t see someone’s body language or facial expression or hear their tone over text. So, how do we communicate clearly and effectively in this digital age? This post is a guide on how to adapt to a world of digital communication. Learn the 4 keys and you will discover how you can master remote communication techniques. I’ve never been one for an office,

WooCommerce vs Shopify: Which Is Better for your Business?
Struggling to choose between WooCommerce and Shopify? If you are planning to start an eCommerce store, you may have come across these two options for hosting it. It’s hard to choose a platform when both have good features, but it’s particularly difficult when you’re trying to establish your eCommerce business. In the next few paragraphs, we’re going to compare each platform. Hopefully, this will make it a lot easier for you to pick a winner! WooCommerce vs Shopify: An Overview WooCommerce is a WordPress plugin that you can install on any server of your choosing. You can edit both WooCommerce

IOS 14.5 Update and the Ramifications for Facebook Advertisers
2021 has had some seismic changes for the digital marketing sphere, particularly the Facebook and Instagram platforms. As has been the trend for a number of years, consumers are demanding greater control of their personal data. Facebook in the past used massive amounts of people’s data to create profiles of its users and serve more targeted ads to those on the Facebook platforms. In this way, Facebook connected consumers and advertisers seamlessly and efficiently via its sophisticated algorithms. In late 2020 Apple announced that in early 2021 there would be an update to its IOS software. The update required app

Create a Winning Brand Voice in Five Steps
Imagine you get chatting to a sexy stranger over the punch bowl at a party. Later that night, you run into each other in the queue for the bathroom. Your stranger still looks hot in the brighter light (yes!) but for some reason, the way they talk has changed. The endless poetic digressions you found so charming have been replaced with dull remarks about the weather. No amount of punch will make you give this shifty character your number. (In case it’s not clear, your brand is your customer’s sexy stranger. The consistency and authenticity of your brand voice is

On Writing Clearly
Dear reader, dear writer, Very recently, the wildly successful Nigerian novelist, Chimamanda Adichie, was asked to give advice about writing to young writers. Part of her reply was: ‘try for more clarity please’, be more accessible. Similarly, the philosopher John Searle once said: ‘if you can’t say it clearly, you don’t understand it yourself’. It’s a piece of wisdom I use to guide my own writing. Be clear. Be rapidly understandable. Don’t be obscure. Don’t be unnecessarily complex. I find it works for me, whether I’m writing academic philosophy, history, a Whatsapp message, corresponding with a colleague, or writing advertising

8 Ways to Overcome Creative Blocks
Hi, I’m Aimee and I’m a digital nomad. (Hiii Aimee) I’ve recently relocated to Cape Town, South Africa from sleepy Durban. I knew it was beautiful, but nothing could have prepared this creative soul for just how beautiful this city actually is. I am easily and purposefully distracted by the way the world runs around me. The city of Cape Town dances, and I am compelled to move along – helping me out of those dreaded and unavoidable… CREATIVE BLOCKS! As a graphic designer, sketch artist, and aspiring watercolour painter, I find myself stumped every so often as I’m sure