Modern Website Design

A website is the virtual expression of your business. The digital interface between your market and your product. It is the first proper glimpse of your brand 

Is your website connecting with your intended audience?

Is your audience engaging with your content and design the way you had envisaged? The key is in excellent design and impeccable functionality.

FRICTIONLESS EXPERIENCES

We use the latest design methods to ensure that your website is both visually stunning and user-friendly. Our sites are responsive to any device, and intuitive to use.

WE BUILD WEBSITES THAT WORK.

Our Process

We have a 6-stage process to build websites, considering all critical factors affecting a site’s success

Our process ensures your website meets your goals and resonates with your target audience.

STAGE 1 – RESEARCH

CONTENT STRATEGY & COPYWRITING

To create a successful website, it is crucial to define its purpose, goals, and target audience. We plan the website’s structure, content, and user journey, with a focus on converting visitors to customers. Our team specializes in crafting compelling copywriting and content that resonates with your brand’s unique voice. From website copy to social media marketing and email campaigns. We understand the importance of every word and aim to drive growth by crafting inspiring and informative stories.

STAGE 2 – DESIGN

DIGITAL STYLE & MOOD GUIDE

A digital style and mood guide establishes the visual and emotional elements of a website.  Typography, color schemes, graphics, and layout all come together to put a fine note on your brand and voice. This process ensures consistency across all pages, resonating with the target audience and setting a professional tone that belongs to you. By aligning all team members involved in the project, this step establishes a recognizable and memorable experience and is crucial for brand consistency and a cohesive design.

STAGE 3 – PLANNING

WIRE FRAMING & PROTOTYPING

Wire-framing creates a visual blueprint for a website’s structure, hierarchy, and content placement. It guides website design, ensuring the final product meets client goals and user’s needs. Prototyping adds interactive elements to the wireframe, testing site functionality and user experience before building. This allows for quick iterations and a more successful, user-friendly website that you will love. Both wire-framing and prototyping are essential for identifying and addressing potential issues, saving time and resources in the long run.

STAGE 4 – DEVELOPMENT

FULL RESOLUTION DESIGN & DEVELOPMENT

A high-fidelity design showcases a website’s final visual elements, layout, and functionality. Once approved, our development team writes the code to build out the site’s functionality and integrates third-party tools. We prioritize a seamless user experience, ensuring the site is responsive and accessible across devices and browsers. Our developers work closely with our designers to ensure the final product matches the approved design, meeting our client’s expectations and providing a positive user-friendly experience.

STAGE 5 – TESTING

TESTING & WEBSITE LAUNCH

At “The fVnnel,” we prioritize quality assurance testing, user acceptance testing, and deployment in website development. Our team tests for functionality, performance, and usability using automated and manual methods to meet client requirements and industry standards. We also prioritize accessibility, cross-browser compatibility, and search engine optimization (SEO).

STAGE 6 – LAUNCH

MARKETING & MAINTENANCE

Marketing and maintenance are crucial for website success. Our team promotes your website using SEO, digital marketing and email marketing.We also provide ongoing maintenance, ensuring your site is always secure and up-to-date. We track engagement and conversion data to make continuous improvements to your site. 

Stage 5 - TESTING

TESTING AND WEBSITE LAUNCH

At “The fVnnel,” we prioritize quality assurance testing, user acceptance testing, and deployment in website development. Our team tests for functionality, performance, and usability using automated and manual methods to meet client requirements and industry standards. We also prioritize accessibility, cross-browser compatibility, and search engine optimization (SEO).

Stage 6 - LAUNCH

MARKETING & MAINTENANCE

Marketing and maintenance are crucial for website success. Our team promotes your website using SEO, digital marketing and email marketing. We also provide ongoing maintenance, ensuring your site is always secure and up-to-date. We track engagement and conversion data to make continuous improvements to your site.

Stage 1 - RESEARCH

CONTENT STRATEGY & COPYWRITING

To create a successful website, it is crucial to define its purpose, goals, and target audience. We plan the website’s structure, content, and user journey, with a focus on converting visitors to customers. Our team specializes in crafting compelling copywriting and content that resonates with your brand’s unique voice. From website copy to social media marketing and email campaigns. We understand the importance of every word and aim to drive growth by crafting inspiring and informative stories.

Stage 2 - DESIGN

DIGITAL STYLE & MOOD GUIDE

A digital style and mood guide establishes the visual and emotional elements of a website.  Typography, color schemes, graphics, and layout all come together to put a fine note on your brand and voice. This process ensures consistency across all pages, resonating with the target audience and setting a professional tone that belongs to you. By aligning all team members involved in the project, this step establishes a recognizable and memorable experience and is crucial for brand consistency and a cohesive design.

Stage 3 - PLANNING

WIRE-FRAMING & PROTOTYPING

Wire-framing creates a visual blueprint for a website’s structure, hierarchy, and content placement. It guides website design, ensuring the final product meets client goals and user’s needs. Prototyping adds interactive elements to the wireframe, testing site functionality and user experience before building. This allows for quick iterations and a more successful, user-friendly website that you will love. Both wire-framing and prototyping are essential for identifying and addressing potential issues, saving time and resources in the long run.

Stage 4 - DEVELOPMENT

FULL RESOLUTION DESIGN & DEVELOPMENT

A high-fidelity design showcases a website’s final visual elements, layout, and functionality. Once approved, our development team writes the code to build out the site’s functionality and integrates third-party tools. We prioritize a seamless user experience, ensuring the site is responsive and accessible across devices and browsers. Our developers work closely with our designers to ensure the final product matches the approved design, meeting our client’s expectations and providing a positive user-friendly experience.

Stage 5 - TESTING

TESTING AND WEBSITE LAUNCH

At “The fVnnel,” we prioritize quality assurance testing, user acceptance testing, and deployment in website development. Our team tests for functionality, performance, and usability using automated and manual methods to meet client requirements and industry standards. We also prioritize accessibility, cross-browser compatibility, and search engine optimization (SEO).

Stage 6 - LAUNCH

MARKETING & MAINTENANCE

Marketing and maintenance are crucial for website success. Our team promotes your website using SEO, digital marketing and email marketing. We also provide ongoing maintenance, ensuring your site is always secure and up-to-date. We track engagement and conversion data to make continuous improvements to your site.

Stage 1 - RESEARCH

CONTENT STRATEGY & COPYWRITING

To create a successful website, it is crucial to define its purpose, goals, and target audience. We plan the website’s structure, content, and user journey, with a focus on converting visitors to customers. Our team specializes in crafting compelling copywriting and content that resonates with your brand’s unique voice. From website copy to social media marketing and email campaigns. We understand the importance of every word and aim to drive growth by crafting inspiring and informative stories.

Stage 2 - DESIGN

DIGITAL STYLE & MOOD GUIDE

A digital style and mood guide establishes the visual and emotional elements of a website.  Typography, color schemes, graphics, and layout all come together to put a fine note on your brand and voice. This process ensures consistency across all pages, resonating with the target audience and setting a professional tone that belongs to you. By aligning all team members involved in the project, this step establishes a recognizable and memorable experience and is crucial for brand consistency and a cohesive design.

Stage 3 - PLANNING

WIRE-FRAMING & PROTOTYPING

Wire-framing creates a visual blueprint for a website’s structure, hierarchy, and content placement. It guides website design, ensuring the final product meets client goals and user’s needs. Prototyping adds interactive elements to the wireframe, testing site functionality and user experience before building. This allows for quick iterations and a more successful, user-friendly website that you will love. Both wire-framing and prototyping are essential for identifying and addressing potential issues, saving time and resources in the long run.

Stage 4 - DEVELOPMENT

FULL RESOLUTION DESIGN & DEVELOPMENT

A high-fidelity design showcases a website’s final visual elements, layout, and functionality. Once approved, our development team writes the code to build out the site’s functionality and integrates third-party tools. We prioritize a seamless user experience, ensuring the site is responsive and accessible across devices and browsers. Our developers work closely with our designers to ensure the final product matches the approved design, meeting our client’s expectations and providing a positive user-friendly experience.

Stage 5 - TESTING

TESTING AND WEBSITE LAUNCH

At “The fVnnel,” we prioritize quality assurance testing, user acceptance testing, and deployment in website development. Our team tests for functionality, performance, and usability using automated and manual methods to meet client requirements and industry standards. We also prioritize accessibility, cross-browser compatibility, and search engine optimization (SEO).

Stage 6 - LAUNCH

MARKETING & MAINTENANCE

Marketing and maintenance are crucial for website success. Our team promotes your website using SEO, digital marketing and email marketing. We also provide ongoing maintenance, ensuring your site is always secure and up-to-date. We track engagement and conversion data to make continuous improvements to your site.

STAGE 1   –   RESEARCH

CONTENT STRATEGY & COPYWRITING

To create a successful website, it is crucial to define its purpose, goals, and target audience. We plan the website’s structure, content, and user journey, with a focus on converting visitors to customers. Our team specializes in crafting compelling copywriting and content that resonates with your brand’s unique voice. From website copy to social media marketing and email campaigns. We understand the importance of every word and aim to drive growth by crafting inspiring and informative stories.

STAGE 2   –   DESIGN

DIGITAL STYLE & MOOD GUIDE

A digital style and mood guide establishes the visual and emotional elements of a website.  Typography, color schemes, graphics, and layout all come together to put a fine note on your brand and voice. This process ensures consistency across all pages, resonating with the target audience and setting a professional tone that belongs to you. By aligning all team members involved in the project, this step establishes a recognizable and memorable experience and is crucial for brand consistency and a cohesive design.

STAGE 3   –   PLANNING

WIRE-FRAMING & PROTOTYPING

Wire-framing creates a visual blueprint for a website’s structure, hierarchy, and content placement. It guides website design, ensuring the final product meets client goals and user’s needs. Prototyping adds interactive elements to the wireframe, testing site functionality and user experience before building. This allows for quick iterations and a more successful, user-friendly website that you will love. Both wire-framing and prototyping are essential for identifying and addressing potential issues, saving time and resources in the long run.

STAGE 4   –   DEVELOPMENT

FULL RESOLUTION DESIGN & DEVELOPMENT

A high-fidelity design showcases a website’s final visual elements, layout, and functionality. Once approved, our development team writes the code to build out the site’s functionality and integrates third-party tools. We prioritize a seamless user experience, ensuring the site is responsive and accessible across devices and browsers. Our developers work closely with our designers to ensure the final product matches the approved design, meeting our client’s expectations and providing a positive user-friendly experience.

STAGE 5   –   TESTING

TESTING AND WEBSITE LAUNCH

At “The fVnnel,” we prioritize quality assurance testing, user acceptance testing, and deployment in website development. Our team tests for functionality, performance, and usability using automated and manual methods to meet client requirements and industry standards. We also prioritize accessibility, cross-browser compatibility, and search engine optimization (SEO).

STAGE 6   –   LAUNCH

MARKETING & MAINTENANCE

Marketing and maintenance are crucial for website success. Our team promotes your website using SEO, digital marketing and email marketing. We also provide ongoing maintenance, ensuring your site is always secure and up-to-date. We track engagement and conversion data to make continuous improvements to your site.

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contact

Now you know our story, we can’t wait to hear yours. Schedule a call or email us and let’s discuss your business.

Pre-Launch

This timeline is dependent on the client being responsive and completing all tasks related to the launch. This includes:

  • Assigning access to necessary platforms to the fVnnel,
  • Creating video content,
  • Completing landing page edits where relevant,
  • Approving copy and graphics, or if making their own copy and graphics providing it within that week and able to make any edits the fVnnel requests.

Please refer to our website www.thefvnnel.com to learn more about what services we offer.

Need to Know:

  • With our global team we are pretty much available around the clock for support and questions and can be flexible in the way we work based on your preferences and needs. This is why we consider ourselves a boutique agency. We become a part of your team while we work together.
  • We do not work on the weekends, so please do not expect responses from us over the weekend unless it has been prearranged for us to be available. If we are in the middle of a very large launch 50k + and being available on the weekends has been agreed upon, then of course we’ll be available. If it is prearranged we can work on the odd weekend with no issues, ideally we require a month’s notice to arrange this. Work life balance is important to us.
  • You can expect a response from us relating to an email you send within 24 hours. If we haven’t gotten a response from you within 24 hours and it’s urgent you can expect us to follow up within 24 hours.

During the Launch/Evergreen

If you have any outstanding questions relating to our process please don’t hesitate to reach us any time.

Ideally we request that we have a 10% increase in budget for testing for a week prior to launching. If the budget can not be spared we will take that 10% from the existing budget.

Need to Know:

  • Please do not expect a full layout of our intended strategy, targeting plan or daily emails

– We are very flexible and are happy to provide you with as much transparency as you like but this is not done as a standard operating procedure.

– Just let us know if you want more insights and then maybe a 30-minute weekly call is a better way to discuss strategies and plans than lengthy emails.

– We are in your account multiple times a day assessing the data, strategizing and pivoting. The more time we have to focus on this the better for all of us.

  • Please know that we will very seldom touch a campaign for the first 72 hours because it takes 72 hours for the campaign to stabilize and a minimum of three days for campaigns to exit the learning phase but it can also be a lot longer, depending on budget, costs of clicks and other important metrics as well as if we’re running tests, how many ads sets we have, number of ads etc.

– The only time we’ll touch a campaign in the first 3 days is if it’s necessary and the early signs show that the campaign as it is will never reach our goals, then we’ll pivot.

  • There may be more creativity for you to approve throughout the launch as we introduce countdown ads, reminder ads and sales ads.

– Often we will make these during the launch as they are less important to prioritize in that first week when we are trying to launch opt-in or sales ads.

  • Between 3-7 days there is a lot of machine learning going on.

– We will be making minor adjustments to bids, budget etc. but ideally we can see the first week as a data acquisition week, then we start optimizing once we have enough significant data and test results.

Post-Launch