Website Development

Conceive

Construct

Captivate

Elevate Your Online Presence

With Unforgettable, Tailored Website Experiences

how we work

Modern Website

Design

A modern website must stand out in the digital landscape. Often the first impression people will have of your brand, your website should immediately identify with your target audience and capture their attention. To that end, Great design is crucial.

Frictionless Experiences

Using the latest design methods we ensure that your website is both visually stunning and user-centric.  Responsive to any device, and intuitive to use.

WE BUILD WEBSITES THAT WORK.

Our Process

Building a website can be a complex process that involves a variety of tasks and considerations. At our company, we have developed a 6-stage process for building websites that takes into account all of the critical factors that can influence a site’s success. From research and planning to design, development, testing, and launch. Our approach ensures that you get the website you need to achieve your goals and reach your target audience.

Form follows function

The design of a website should be based on its intended purpose and the needs of its users. In other words, the look and feel of a website should be driven by its functionality and usability. So, if you’re looking for a website that not only looks great but also meets the needs of your users, you can count on us to deliver.

STAGE 1

CONTENT FIRST

Content Strategy & Copywriting

Defining a clear purpose and goal for what you hope to achieve with your website. Is it e-commerce, promoting a brand, building community or a combination of the above? With a clear understanding of who it is for, we map the user journeys, the layout and functional design, and the content you’ll need to convert an audience into customers.

Every Word Counts.

We take the time to understand your brand’s unique voice and tone to create a message that truly resonates. From website copy and blog posts, to email marketing campaigns and social media, we specialize in crafting content that drives results. Our dedicated team is committed to crafting stories that inform and inspire action.

STAGE 2

Digital Style & Mood Guide

A digital style and mood guide outlines the visual and emotional elements of a website, providing guidelines on typography, color schemes, graphics, and layout. By ensuring a consistent and cohesive look and feel across all pages, the guide establishes the tone and personality of the website to resonate with its intended audience.

Designing with intention.

Crucial for ensuring brand consistency and a professional appearance, it sets the foundation for the website’s design and helps to establish a recognizable and memorable experience. All team members involved in the project are aligned on the website’s aesthetic vision and can work towards the same goals.

STAGE 3

Wire-framing & Prototyping

Plan ahead. Design Smarter.

Website wire-framing sets a visual blueprint for the website’s structure and layout, which helps us plan out the site’s hierarchy, user flow, and content placement. This process serves as a guide that informs further website design, allowing us to quickly and more efficiently understand the likely product framework that meets our client’s goals and user’s needs.

Better websites start here

Website prototyping creates a functional, interactive model of the website. Adding interactive elements such as clickable buttons, dropdown menus, and form fields to the wireframe. Through prototyping, we are able to test the site’s functionality and user experience before it is built. This allows us to make quick iterations, ensuring that the final product employs the best possible tools to meet the project goals.

Modern Website

Development

A modern website must stand out in the digital landscape. Often the first impression people will have of your brand, your website should immediately identify with your target audience and capture their attention. To that end, Great design is crucial.

Frictionless Experiences

Using the latest design methods we ensure that your website is both visually stunning and user-centric.  Responsive to any device, and intuitive to use. WE BUILD WEBSITES THAT WORK.

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Pre-Launch

This timeline is dependent on the client being responsive and completing all tasks related to the launch. This includes:

  • Assigning access to necessary platforms to the fVnnel,
  • Creating video content,
  • Completing landing page edits where relevant,
  • Approving copy and graphics, or if making their own copy and graphics providing it within that week and able to make any edits the fVnnel requests.

Please refer to our website www.thefvnnel.com to learn more about what services we offer.

Need to Know:

  • With our global team we are pretty much available around the clock for support and questions and can be flexible in the way we work based on your preferences and needs. This is why we consider ourselves a boutique agency. We become a part of your team while we work together.
  • We do not work on the weekends, so please do not expect responses from us over the weekend unless it has been prearranged for us to be available. If we are in the middle of a very large launch 50k + and being available on the weekends has been agreed upon, then of course we’ll be available. If it is prearranged we can work on the odd weekend with no issues, ideally we require a month’s notice to arrange this. Work life balance is important to us.
  • You can expect a response from us relating to an email you send within 24 hours. If we haven’t gotten a response from you within 24 hours and it’s urgent you can expect us to follow up within 24 hours.

During the Launch/Evergreen

If you have any outstanding questions relating to our process please don’t hesitate to reach us any time.

Ideally we request that we have a 10% increase in budget for testing for a week prior to launching. If the budget can not be spared we will take that 10% from the existing budget.

Need to Know:

  • Please do not expect a full layout of our intended strategy, targeting plan or daily emails

– We are very flexible and are happy to provide you with as much transparency as you like but this is not done as a standard operating procedure.

– Just let us know if you want more insights and then maybe a 30-minute weekly call is a better way to discuss strategies and plans than lengthy emails.

– We are in your account multiple times a day assessing the data, strategizing and pivoting. The more time we have to focus on this the better for all of us.

  • Please know that we will very seldom touch a campaign for the first 72 hours because it takes 72 hours for the campaign to stabilize and a minimum of three days for campaigns to exit the learning phase but it can also be a lot longer, depending on budget, costs of clicks and other important metrics as well as if we’re running tests, how many ads sets we have, number of ads etc.

– The only time we’ll touch a campaign in the first 3 days is if it’s necessary and the early signs show that the campaign as it is will never reach our goals, then we’ll pivot.

  • There may be more creativity for you to approve throughout the launch as we introduce countdown ads, reminder ads and sales ads.

– Often we will make these during the launch as they are less important to prioritize in that first week when we are trying to launch opt-in or sales ads.

  • Between 3-7 days there is a lot of machine learning going on.

– We will be making minor adjustments to bids, budget etc. but ideally we can see the first week as a data acquisition week, then we start optimizing once we have enough significant data and test results.

Post-Launch

contact

Now you know our story, we can’t wait to hear yours. Schedule a call or email us and let’s discuss your business.