One Big Talented Globally-Distributed Family
meet the team
CEO / Founder
A true believer in the alignment of the universe, Mix feels blessed to have attracted aligned clients whose missions she is passionate about. She loves the fVnnel family, clients and team; everything else flows from there.
When she isn’t lit up by her laptop screen she’s out doing things that light her up from within. From delving into the philosophies of Tantra, to yoga, dancing, rock climbing, hiking, and surfing, Mix loves to explore and expand.
She is currently based in Canada.
In his previous career as a civil engineer, Jonathan worked on multi-million dollar renewable energy projects requiring high-level analytical skills and the ability to deliver on time and within budget. Mix saw how this unique skill-set would play in the field of digital marketing and brought Jon onboard as a data and project management expert in 2017.
Outside of work, Jon loves to travel and spend time recreating outdoors.
He is currently based in South Africa.
The second qualified engineer to join the team was David, Jonathan’s brother. David graduated cum laude with a BSc in mechanical engineering in 2015 and cut his teeth in the New Zealand construction industry. He joined the fVnnel in 2019 and now applies his objective-focused brain and problem-solving skills to the world of marketing funnels and spreadsheets. An optimiser by nature, David has thrived as an account manager at the fVnnel.
In his free time David loves surfing, training Muay Thai and saving the world.
He is currently based in Indonesia.
St John Nelson
Senior Account Manager
Outside of work, you’ll find St John on the football pitch or teaching himself new web development tricks.
St John is currently based in Christchurch, New Zealand.
Specializing in creative strategy, Rayne is experienced in all areas of digital marketing, from SEO to Google Ads, Email marketing, Organic Social Media strategy and working with influencers and content creators.
Rayne has been part of of the fVmily since 2018. She spent a couple of years adventuring in the world of ecommerce, where she developed a passion for multi-channel marketing, Conversion Rate Optimisation, and ROI!
In her new role as the fVnnel’s Creative Director, Rayne advocates for creative strategy grounded in a data-driven, holistic understanding of current trends and what’s working for our clients.
Outside of work, Rayne loves yoga, gardening, saunas, and spending time with her hand-reared rescue cat, Styx.
Graphic Designer / Video Editor
Aimee is the fVnnel’s creative powerhouse. Throughout her degree in Social Science and postgraduate studies in Education, she took every opportunity to tap into and develop her creativity. While living and working abroad, she trained independently as a graphic designer and has never looked back.
Aimee joined the fVnnel creative team in 2020 and threw herself into honing her design capabilities and expanding her skillset. She’s completed courses in graphic design and video editing and is currently adding web design to her repertoire.
When she’s not creating outstanding digital art for our clients, she enjoys taking care of her vegetable garden, keeping fit and exploring hidden beaches around her new home in Indonesia.
Head of Web Services
Iggy has over 11 years of experience managing large WordPress and WooCommerce websites. Iggy is well versed across numerous industries, with a strong focus in eCommerce. If there is anything you want done, he has done it. Iggy can turn almost any novel or niche idea into a reality. He loves solving technical challenges and extends his love for problem solving and creativity into the email marketing automation space of which he is our expert.
Choosing a quieter pace to life, nestled amongst the hills, Iggy lives on a sheep farm about 2 hours outside Cape Town. In his free time, Iggy loves to cook, spend time with his 3 cats and 2 dogs, and makes the occasional techno beat in his home music studio.
Samantha has a deep love for people and community and that’s what drew her into Hairdressing. Since then Sam has taken her social skills online. Sam’s social spirit now soars high as the fVnnel’s Community Manager, where she uses her amazing EQ (emotional quotient) to engage with the fVnnel’s clients communities. Community is the essence of what we do here and who better to support our clients than Sam. In her free time Sam enjoys reading, listening to music, being around animals and really anything creative. Sam is the fourth vegan on our team. That’s a win for the fVnnel!
Samantha is currently based in Durban, South Africa.
Luke is the fourth engineer turned digital marketer to join the team. Luke joins our team with many skills that go beyond the analytical and problem solving capabilities of an engineer. Luke is a very experienced web designer and developer too. If that’s not enough to impress you he is also a master project manager and design engineer. He has managed many multi-million dollar engineering projects during his time living in New Zealand. Luke applies his analytical mind and engineering thinking in his current role as an account manager specializing in paid advertising. We welcome Luke’s ability to bridge the gap between the creative and analytical skills that makes for a great digital marketer.
When he’s not optimizing ad campaigns, Luke can be found in the gym or the garage. He’s always up for a new challenge, whether it’s building a custom bike or exploring a new marketing strategy.
The fVnnel’s secret sauce is hiring engineers and converting them into marketers and yes, you guessed it, Yuri is the next engineer to join our team.
Yuri has a diverse background involving marketing and sales, audiovisual production and business management. He even developed his own meltable vegan cheese product that retails in stores all over South Africa. Having already started his own business, Yuri brings a range of skills to the table, most importantly a holistic business approach. Yuri enjoys the satisfaction of problem-solving and has a passion for growing, learning and overcoming new challenges.
Yuri loves music and in his spare time, you’ll find him playing the guitar, practising a new instrument, or recording new tracks.
Jari is our ever-curious, seeker of knowledge. A history buff who always has his nose in a book, it seems he is in an endless pursuit to learn and understand human creativity more deeply. This dogged determination effectuated his graduation from York University in Toronto in 2008, majoring in History. In his post-scholastic career, his journey focused on the creation and fabrication of custom instruments, art, and installations.
Most recently Jari is a self-taught programmer helping to fill out the fvnnel’s back-end requirements, bringing to bear all of the patience and problem solving acumen he has accrued from his past occupation in fabrication and carpentry.
Outside of work Jari loves growing exotic plants and fruit trees, reading Russian literature, writing poetry and trail-running.
Originally from the bustling northern metropolis that is Toronto, Canada, Jari now works from various locations across North America.