
our story
The fVnnel started where it all started: at Facebook, of course. Mikhaela Levitas (AKA Mix) was an account manager at the world’s biggest marketing platform until a desire to put her clients’ interests ahead of Facebook’s led her to found a break-away agency. Staying true to her vision, the fVnnel is a system of partnerships built on trust and mutual success. As your business grows and strengthens, so does the fVnnel. For this reason we choose to partner with clients we believe in and who believe in us.
One Big Talented Globally-Distributed Family
We’re a team of friends who go all-in for our clients and each other. Our depth of talent, education and experience enables us to over-deliver on the varied projects we do. Every member of the team has a voice and contributes something unique, with Mix providing the leadership that keeps this talented family—clients included—on a steep upward trajectory.

meet the team

Mikhaela Levitas
CEO / Founder
Since Mikhaela (AKA Mix) entered the digital marketing space in 2015, she has worked with various sized agencies and clients of all stripes. She gained invaluable experience as an account manager at Facebook, where she was instrumental in the success of hundreds of global businesses. She founded the fVnnel out of a desire for greater transparency, genuine teamwork, and the freedom to wholeheartedly serve her clients.
A true believer in the alignment of the universe, Mix feels blessed to have attracted aligned clients whose missions she is passionate about. She loves the fVnnel family, clients and team; everything else flows from there.
When she isn’t lit up by her laptop screen she’s out doing things that light her up from within. From delving into the philosophies of Tantra, to yoga, dancing, rock climbing, hiking, and surfing, Mix loves to explore and expand.
She is currently based in Canada.
A true believer in the alignment of the universe, Mix feels blessed to have attracted aligned clients whose missions she is passionate about. She loves the fVnnel family, clients and team; everything else flows from there.
When she isn’t lit up by her laptop screen she’s out doing things that light her up from within. From delving into the philosophies of Tantra, to yoga, dancing, rock climbing, hiking, and surfing, Mix loves to explore and expand.
She is currently based in Canada.

Jonathan Glover
Data Analyst / Director of operations
In his previous career as a civil engineer, Jonathan worked on multi-million dollar renewable energy projects requiring high-level analytical skills and the ability to deliver on time and within budget. Mix saw how this unique skill-set would play in the field of digital marketing and brought Jon onboard as a data and project management expert in 2017.
Outside of work, Jon loves to travel and spend time recreating outdoors.
He is currently based in the United States.
Outside of work, Jon loves to travel and spend time recreating outdoors.
He is currently based in the United States.

David Glover
Account Manager / Digital Marketing Manager
The second qualified engineer to join the team was David, Jonathan’s brother. David graduated cum laude with a BSc in mechanical engineering in 2015 and cut his teeth in the New Zealand construction industry. He joined the fVnnel in 2019 and now applies his objective-focused brain and problem-solving skills to the world of marketing funnels and spreadsheets. An optimiser by nature, David has thrived as an account manager at the fVnnel.
In his free time David loves surfing, training Muay Thai and saving the world.
He is currently based in South Africa.
In his free time David loves surfing, training Muay Thai and saving the world.
He is currently based in South Africa.

St John Nelson
Account Manager / Web developer
The fVnnel continued its winning streak of converting engineers into digital marketers with David’s friend, St John. Graduating in 2015 with a BSc in Mechanical Engineering, St John is known among his peers for his prize-winning final project, The Flying Car. At the fVnnel he’s known for his self-taught web development skills, ranging from building E-commerce stores to mastering back-end technologies with unpronounceable acronyms like ‘SQL’. Joining the team in 2021, St John brings his wide-ranging data skills and natural analytical abilities to his role as account manager.
Outside of work, you’ll find St John on the football pitch or teaching himself new web development tricks.
St John is currently based in Christchurch, New Zealand.
Outside of work, you’ll find St John on the football pitch or teaching himself new web development tricks.
St John is currently based in Christchurch, New Zealand.

Ryan Elliott
Account Manager
Ryan holds an Honours degree in Industrial Psychology, and is alive to the depth, peculiarity, and intricacies of the human mind. Ryan also has diverse experience from working across a range of sectors, and consistently brings a broad-mindedness to the table. He recently completed an Advanced Diploma in Digital Marketing.
In his spare time, Ryan enjoys exploring the outdoors, training, and taking his wonderful dog Mila with him wherever he can. He loves snorkelling, hiking, and gaming.
Ryan is currently based in South Africa.
In his spare time, Ryan enjoys exploring the outdoors, training, and taking his wonderful dog Mila with him wherever he can. He loves snorkelling, hiking, and gaming.
Ryan is currently based in South Africa.

Jenna Reilander
Account Manager / Web Developer / Web Designer
Jenna is highly skilled in diverse aspects of website development. Combined with her advanced graphic design and copywriting capabilities, her general creative talents, her eye for aesthetics, and her wide-ranging tech know-how, Jenna is an incredible digital marketer, and a strong asset in any website development project.
Beyond work, Jenna likes to explore Cape Town’s endless sights and experiences. Jenna enjoys wandering with her two beagles along the city’s beaches.
Jenna is currently based in South Africa.
Beyond work, Jenna likes to explore Cape Town’s endless sights and experiences. Jenna enjoys wandering with her two beagles along the city’s beaches.
Jenna is currently based in South Africa.

Aimee Nel
Graphic Designer / Organic social media manager / video creator
Aimee completed her Bachelor’s Degree in Social Science in 2015, majoring in Sociology and the Dramatic Arts. Since then, she’s worked in Dubai and spent three years teaching English in Vietnam and China. The confidence and cultural sensitivity she gained on her travels enable her to connect with a wide range of audiences, both through graphic design and as the fVnnel’s community manager.
After work she loves drawing, painting and spending time on the beach.
Aimee is currently based in South Africa.

Michael Glover
Copywriting and User Experience Consultant
Michael’s background is in writing consultancy and online course development. He has provided writing and communications advice to diverse private clients and has worked as a writing consultant at two universities.
At the University of Cape Town, he also co-designed international award-winning online courses. He has degrees in English literature, philosophy, economic history, and education technology.
Beyond work Michael likes to walk, cook, philosophize, look at glowing sunsets, and learn about animals.
Michael is currently based in Cape Town, South Africa.
At the University of Cape Town, he also co-designed international award-winning online courses. He has degrees in English literature, philosophy, economic history, and education technology.
Beyond work Michael likes to walk, cook, philosophize, look at glowing sunsets, and learn about animals.
Michael is currently based in Cape Town, South Africa.

Rain Cockburn
Copywriter / Branding Specialist / Web Designer
Rain is an experienced copywriter with an MFA in creative writing from the University of Michigan. In 2018 she was drawn into the fVnnel by her high-school friend Jonathan. Since then she’s channelled her creativity and writing skills into social media management and various creative projects, discovering a passion for design and (let’s be honest) emojis.
In her free time, she writes fiction. She loves the outdoors but can’t be described as ‘outdoorsy’ by the fVnnel team standards. e.g. she enjoys the kind of hike that you don’t have to wear hiking boots on.
Rain is currently based in the UK.
In her free time, she writes fiction. She loves the outdoors but can’t be described as ‘outdoorsy’ by the fVnnel team standards. e.g. she enjoys the kind of hike that you don’t have to wear hiking boots on.
Rain is currently based in the UK.

Byron McLeroth
Video Editor / Producer
Byron began his studies in digital art and English literature.
Since then, he’s lived abroad teaching English in Thailand and working as a freelance lifestyle and furniture photographer. As a true multidisciplinary artist, Byron brings together masterful storytelling and produces video content so relatable and engaging that it goes viral almost every time…
After work and when not taking photos, filming, and editing, you’ll find Byron reading fantasy, writing fictional short stories, and falling off his skateboard. He can be found near water.
Byron is currently based in South Africa.
Since then, he’s lived abroad teaching English in Thailand and working as a freelance lifestyle and furniture photographer. As a true multidisciplinary artist, Byron brings together masterful storytelling and produces video content so relatable and engaging that it goes viral almost every time…
After work and when not taking photos, filming, and editing, you’ll find Byron reading fantasy, writing fictional short stories, and falling off his skateboard. He can be found near water.
Byron is currently based in South Africa.