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what we do

All your digital marketing needs in one place. We cover the full spectrum, from multi-platform ad campaigns to email and social media. As your business evolves you can seamlessly add, drop or switch services. Whatever we do for you, our data-driven strategy and tailored creative guarantees brand cohesion and boosts ROI across all channels.

Our services

Social media Marketing

We execute sales-boosting digital strategies with return on ad spend (ROAS) our primary KPI.

Your tailored social media marketing package includes:

Comprehensive strategy founded on your business goals. All aspects of social media marketing are mapped out from start to finish, from advising on the best platforms for your business, to brand messaging, content strategy, campaign design, audience targeting and more.

We create high conversion content pitched to your audience (including audiences you didn’t know existed) and use data-driven targeting and adjustments for maximum ROAS.

Granular performance tracking and reporting is essential to our process. Just like the platforms we advertise on, our strategy is dynamic: ever-more-accurate data enables nimble, hands on refinements to our approach.

We deliver weekly reporting for full transparency. You know your business better than anyone so we invite you to feed your insights back into our strategy and power future improvements.

Pay-Per-Click Marketing

How much is a click worth? More than you paid for the click, if that click results in a conversion. A lot more.

Your PPC Package Includes:

We conduct an initial audit to assess whether we can in fact boost your sales and drive ROI. We then map out a data-backed strategy with clearly communicated objectives and expectations for deliverables. This initial strategy is just a starting point on your PPC journey. Our data-driven approach allows us to responsively fine-tune your ads and add value at every stage of the funnel.

We use the latest technologies to place and run your ads across multiple platforms, including Google Ads, Amazon, Microsoft Ads and LinkedIn. Continual ad monitoring plus in-depth commercial and market knowledge enable us to improve and scale your campaigns for maximum impact.

We assess how your ads performed against key performance indicators (KPIs). And regardless of whether we delivered or over-delivered, we use these insights to improve efficiency. (Reports equal more data and nothing gets us more excited than the words ‘more data’.)

Social Media Management

If your brand hosted a party, what would it be like? Who would you want to come? We make sure everyone in your audience gets the invite, RSVPs, brings ten friends, and that nobody leaves before sunrise.

Full-Service Social Includes:

We analyze your brand’s social media presence and show you how to course-correct and then extend beyond your present limits. Your organic strategy is designed to dovetail with the paid side of your marketing, ensuring cohesive messaging and maximum impact.

We cover which platforms to use, what content to share and when, and recommend proven community engagement techniques to amplify and enliven your brand. Social listening and trend-spotting ensure your strategy is relevant to your audience, industry, and the current moment.

We design and execute a targeted content calendar to grow your following and drive engagement across a spectrum of channels. If we’re managing paid ads for you, our data specialists feed back to ensure the organic side of your social media compliments your overall marketing strategy. Whether you need day-to-day management or full-scale campaigns, we are your party people!
Your goals scaffold the holistic marketing strategy we execute for you. As with paid ads, we create impactful organic social reports to track and improve at every stage.

Active engagement with online communities provides a powerful boost to brand awareness, familiarity, and lead generation. Our social listening and engagement techniques put your product at the centre of relevant conversations and draw followers into your orbit.

Whether you want to ramp up engagement or educate and prime your audience, speak to us about this optional booster for your social strategy.

Content Marketing

Want to increase conversions? Nurture your leads by offering content of genuine value.

Content Marketing Includes:

What’s the next big thing in marketing? Email. Yes, it’s been around forever but it’s still the most widely used app out there. Intelligent email marketing lets you establish and maintain connection with your audience without the threat of losing touch when Google alters its algorithm or Facebook changes its policies. We craft emails that build and sustain relationships and communicate your brand value to boost conversions and drive ROI.

Sharing authentic content that speaks directly to the concerns of your audience builds brand credibility and positions your company as an authority in your field. Besides holding powerful SEO potential, our blogs leverage your expertise to offer your customers valuable opportunities and information they can use.

Supplement your organic social media output with blog content to draw users to your website and boost email signups, future-proofing your business against unexpected shifts in the digital landscape.

Web Development

We design, build and seamlessly integrate web-based software, from websites to CRMs, online courses and e-commerce tools.

Our Capabilities:

Boost conversions with an intuitive website for audience trust, accurate lead capture and data collection.

Maximize online sales with user-friendly order management, streamlined shipping, payment gateways, subscriptions and more.

Capture valuable leads and manage customer relationships with CRM and email marketing platforms.
Host your own online course on your website with video hosting and user account setup.
Hand us your digital to-do-list. We handle everything from domain registration and DNS configuration to blogs and SEO.

Course Creation

Your business is a treasure-house of knowledge, skills and experience. Digital learning content leverages this value to elevate your brand and build a loyal following. Your expertise can even become a product in its own right.

Our Process:

All you need is what you already know. Our course creation team will help you turn your expert content into cutting-edge digital learning products.
Starting with a bespoke project strategy, we bring together expertise in curriculum development, instructional design, scriptwriting, and e-learning web development to co-create and manage your digital learning project.

GRAPHIC DESIGN

Whether you need creative assets for your social media, a hot new logo or branding collateral for your website, opt for inspired design that is attuned to your vision.

Our Capabilities:

You dream it, we design it.

We produce logos, website graphics and assets for social media and ads across digital, print and press.

Branding

Relatable, intelligently designed, and consistent branding fosters trust in your business. Every image or piece of text broadcasts your values and communicates your brand personality.

Your branding package includes:

We begin with a workshop to help us clarify and internalize your company values. Next, we present samples of your brand voice and aesthetic. Perfection is the goal here: we won’t rest until you love it.

Once you green-light the voice and aesthetic, we produce the assets as you need, from website copy to content bundles. A detailed style guide empowers you to reproduce the brand in-house, and we’ll keep a copy on hand for future collaborations.

Copywriting

Effective copy converts, full-stop.

Our Process:

We specialise in website, ad copy and brand voice copywriting. But talk to us about bespoke projects because we have diverse expertise and serious linguistic capabilities .

Once we’re 100% clear on your brand values and goals for the project, we produce samples to highlight different strategies and approaches of the copy, showing you how your brand voice will operate in different contexts. This provides an opportunity for responsive fine-tuning before we do the bulk of the writing.

A complete draft is delivered to you with the option of two rounds of revision.

A project price is agreed before we begin. This enables us to invest as many hours as necessary without impacting your budget.

Two rounds of revisions are included in the project price.

VIDEO PRODUCTION

Seeing is believing. Video is incomparable when it comes to retaining attention. Delivering powerful visual experiences is a core part of present and future digital marketing.

OUR CAPABILITIES:

With the objective of widening your reach and ROI, we use your ethos to enable your brand voice to find compelling expression in your audio-visual content. Deploying high-end video and photography, we transform clicks into conversions – all with an exclusive eye to increasing ROI.

Deploying high-end video and photography, we transform clicks into conversions – to increase return on investment. 

A complete draft will be returned to you with the option of two rounds of revision.

Our experienced editors will assist you with editing as per your style and audience.

Conversion Architecture

For Conversion Journeys, our total focus is on creating Pathways of Least Resistance. For your customers, Conversion Journeys should be effortless.

OUR CAPABILITIES:

We build simple, functional, effective landing pages that are aligned with your brand voice and aesthetics, and adjust them in light of data-driven insights and User Experience (UX) analysis.

We use User Experience (UX) analysis to iteratively improve Conversion Journeys and create Pathways of Least Resistance.

Heatmaps are powerful tools to analyze how customers navigate landing pages and where blocks and friction points are. They enable data-driven decision making.

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contact

Now you know our story, we can’t wait to hear yours. Schedule a call or email us and let’s discuss your business.

Pre-Launch

This timeline is dependent on the client being responsive and completing all tasks related to the launch. This includes:

  • Assigning access to necessary platforms to the fVnnel,
  • Creating video content,
  • Completing landing page edits where relevant,
  • Approving copy and graphics, or if making their own copy and graphics providing it within that week and able to make any edits the fVnnel requests.

Please refer to our website www.thefvnnel.com to learn more about what services we offer.

Need to Know:

  • With our global team we are pretty much available around the clock for support and questions and can be flexible in the way we work based on your preferences and needs. This is why we consider ourselves a boutique agency. We become a part of your team while we work together.
  • We do not work on the weekends, so please do not expect responses from us over the weekend unless it has been prearranged for us to be available. If we are in the middle of a very large launch 50k + and being available on the weekends has been agreed upon, then of course we’ll be available. If it is prearranged we can work on the odd weekend with no issues, ideally we require a month’s notice to arrange this. Work life balance is important to us.
  • You can expect a response from us relating to an email you send within 24 hours. If we haven’t gotten a response from you within 24 hours and it’s urgent you can expect us to follow up within 24 hours.

During the Launch/Evergreen

If you have any outstanding questions relating to our process please don’t hesitate to reach us any time.

Ideally we request that we have a 10% increase in budget for testing for a week prior to launching. If the budget can not be spared we will take that 10% from the existing budget.

Need to Know:

  • Please do not expect a full layout of our intended strategy, targeting plan or daily emails

– We are very flexible and are happy to provide you with as much transparency as you like but this is not done as a standard operating procedure.

– Just let us know if you want more insights and then maybe a 30-minute weekly call is a better way to discuss strategies and plans than lengthy emails.

– We are in your account multiple times a day assessing the data, strategizing and pivoting. The more time we have to focus on this the better for all of us.

  • Please know that we will very seldom touch a campaign for the first 72 hours because it takes 72 hours for the campaign to stabilize and a minimum of three days for campaigns to exit the learning phase but it can also be a lot longer, depending on budget, costs of clicks and other important metrics as well as if we’re running tests, how many ads sets we have, number of ads etc.

– The only time we’ll touch a campaign in the first 3 days is if it’s necessary and the early signs show that the campaign as it is will never reach our goals, then we’ll pivot.

  • There may be more creativity for you to approve throughout the launch as we introduce countdown ads, reminder ads and sales ads.

– Often we will make these during the launch as they are less important to prioritize in that first week when we are trying to launch opt-in or sales ads.

  • Between 3-7 days there is a lot of machine learning going on.

– We will be making minor adjustments to bids, budget etc. but ideally we can see the first week as a data acquisition week, then we start optimizing once we have enough significant data and test results.

Post-Launch