Connect

LP Onboarding Form

For example: GoDaddy
Please select all the pages you need us to build
For example: Kajabi, MailChimp
For example: Zapier, Leadsbridge
Please select all that are relevant
(Please ensure to share the doc with mikhaela@thefvnnel.com and jonathan@thefvnnel.com)
Please make sure to include your brand bible with colours, fonts and any elements we can use for the design.

Required Access

Please check the box for each platform you have given us access to.
If you use Zapier, please follow their documentation and invite us to join your team on Zapier. https://platform.zapier.com/quickstart/invite-team-member. Please invite the following email address: development@thefvnnel.com.
Whichever CRM you use, please locate and use their documentation to invite us to join your team on on that system Please invite the following email address: development@thefvnnel.com.
Please create an admin user for us to be able to access your website's admin panel, please create the user with the following email address: development@thefvnnel.com.
If your domain registrar allows inviting additional admins, please proceed with that procedure and state so in the box below. Otherwise, please supply your login details in the same box.
Please supply your PayPal email and password in the field below.
If you use Stripe, please follow their documentation and invite us to join your team on Stripe. https://support.stripe.com/questions/invite-team-members-or-developers-to-access-your-stripe-account. Please invite the following email address: development@thefvnnel.com.

Additional Info:

Please see this Landing Page layout document. Use this as a guide and the headings on each page as an explanation of what content we need from you. From page 4 onwards these are the pieces of content we will need to start populating your LP. So go through the pages and see the prompts and questions laid out from page 4 and fill in the content in a gdoc as best you can where possible and we can fill in the gaps. Obviously, all the info about your event name, time, and details etc. You can also feel free to point us to LPs or the webinar script for those pieces of content.

Please could you also send through as much of the Webinar (live launch) material you have as our copywriters will need this for the Live Event landing page. We will also be able to suggest event titles, if you have an event title / titles in mind and would like our thoughts, please also send these through.

Jon will be in touch on Monday regarding access to your Facebook business Account, Facebook Page / Instagram Account as well as your Google Account.
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contact

Now you know our story, we can’t wait to hear yours. Schedule a call or email us and let’s discuss your business.

Pre-Launch

This timeline is dependent on the client being responsive and completing all tasks related to the launch. This includes:

  • Assigning access to necessary platforms to the fVnnel,
  • Creating video content,
  • Completing landing page edits where relevant,
  • Approving copy and graphics, or if making their own copy and graphics providing it within that week and able to make any edits the fVnnel requests.

Please refer to our website www.thefvnnel.com to learn more about what services we offer.

Need to Know:

  • With our global team we are pretty much available around the clock for support and questions and can be flexible in the way we work based on your preferences and needs. This is why we consider ourselves a boutique agency. We become a part of your team while we work together.
  • We do not work on the weekends, so please do not expect responses from us over the weekend unless it has been prearranged for us to be available. If we are in the middle of a very large launch 50k + and being available on the weekends has been agreed upon, then of course we’ll be available. If it is prearranged we can work on the odd weekend with no issues, ideally we require a month’s notice to arrange this. Work life balance is important to us.
  • You can expect a response from us relating to an email you send within 24 hours. If we haven’t gotten a response from you within 24 hours and it’s urgent you can expect us to follow up within 24 hours.

During the Launch/Evergreen

If you have any outstanding questions relating to our process please don’t hesitate to reach us any time.

Ideally we request that we have a 10% increase in budget for testing for a week prior to launching. If the budget can not be spared we will take that 10% from the existing budget.

Need to Know:

  • Please do not expect a full layout of our intended strategy, targeting plan or daily emails

– We are very flexible and are happy to provide you with as much transparency as you like but this is not done as a standard operating procedure.

– Just let us know if you want more insights and then maybe a 30-minute weekly call is a better way to discuss strategies and plans than lengthy emails.

– We are in your account multiple times a day assessing the data, strategizing and pivoting. The more time we have to focus on this the better for all of us.

  • Please know that we will very seldom touch a campaign for the first 72 hours because it takes 72 hours for the campaign to stabilize and a minimum of three days for campaigns to exit the learning phase but it can also be a lot longer, depending on budget, costs of clicks and other important metrics as well as if we’re running tests, how many ads sets we have, number of ads etc.

– The only time we’ll touch a campaign in the first 3 days is if it’s necessary and the early signs show that the campaign as it is will never reach our goals, then we’ll pivot.

  • There may be more creativity for you to approve throughout the launch as we introduce countdown ads, reminder ads and sales ads.

– Often we will make these during the launch as they are less important to prioritize in that first week when we are trying to launch opt-in or sales ads.

  • Between 3-7 days there is a lot of machine learning going on.

– We will be making minor adjustments to bids, budget etc. but ideally we can see the first week as a data acquisition week, then we start optimizing once we have enough significant data and test results.

Post-Launch