
THE FVNNEL BLOG
Digital marketing insights & news from the fvnnel family
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29/11/2021
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Digital Advertising
2021 has had some seismic changes for the digital marketing sphere, particularly the Facebook and Instagram platforms. As has been the trend for a number of years, consumers are demanding greater control of their personal data.
Facebook in the past used massive amounts of people’s data to create profiles of its users and serve more targeted ads to those on the Facebook platforms. In this way, Facebook connected consumers and advertisers seamlessly and efficiently via its sophisticated algorithms.
Facebook in the past used massive amounts of people’s data to create profiles of its users and serve more targeted ads to those on the Facebook platforms. In this way, Facebook connected consumers and advertisers seamlessly and efficiently via its sophisticated algorithms.

25/09/2021
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Branding
Imagine you get chatting to a sexy stranger over the punch bowl at a party. Later that night, you run into each other in the queue for the bathroom. Your stranger still looks hot in the brighter light (yes!) but for some reason, the way they talk has changed. The endless poetic digressions you found so charming have been replaced with dull remarks about the weather. No amount of punch will make you give this shifty character your number.
(In case it’s not clear, your brand is your customer’s sexy stranger. The consistency and authenticity of your brand voice is essential for conversion and customer retention!)
(In case it’s not clear, your brand is your customer’s sexy stranger. The consistency and authenticity of your brand voice is essential for conversion and customer retention!)

03/09/2021
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Copywriting
Dear reader, dear writer,
Very recently, the wildly successful Nigerian novelist, Chimamanda Adichie, was asked to give advice about writing to young writers. Part of her reply was: ‘try for more clarity please’, be more accessible. Similarly, the philosopher John Searle once said: ‘if you can’t say it clearly, you don’t understand it yourself’. It’s a piece of wisdom I use to guide my own writing. Be clear. Be rapidly understandable. Don’t be obscure. Don’t be unnecessarily complex.
Very recently, the wildly successful Nigerian novelist, Chimamanda Adichie, was asked to give advice about writing to young writers. Part of her reply was: ‘try for more clarity please’, be more accessible. Similarly, the philosopher John Searle once said: ‘if you can’t say it clearly, you don’t understand it yourself’. It’s a piece of wisdom I use to guide my own writing. Be clear. Be rapidly understandable. Don’t be obscure. Don’t be unnecessarily complex.

09/08/2021
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Graphic Design
Hi, I’m Aimee and I’m a digital nomad. (Hiii Aimee) I’ve recently relocated to Cape Town, South Africa from sleepy Durban. I knew it was beautiful, but nothing could have prepared this creative soul for just how beautiful this city actually is. I am easily and purposefully distracted by the way the world runs around me. The city of Cape town dances, and I am compelled to move along – helping me out of those dreaded and unavoidable…CREATIVE BLOCKS…

- 17/06/2021
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- Remote Working
Two and a bit years into my working life, I was introduced to the concept of work-life balance. Up until then, it wasn’t something that I had considered at all. As far as I was concerned, work was an intrinsic part of life. So what is work-life balance? And how has it changed, now that a larger portion of the working world has experienced a shift that hypothetically could result in more life and less work?
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