THE FVNNEL BLOG
Sign up for updates when new posts go live
Facebook in the past used massive amounts of people’s data to create profiles of its users and serve more targeted ads to those on the Facebook platforms. In this way, Facebook connected consumers and advertisers seamlessly and efficiently via its sophisticated algorithms.
(In case it’s not clear, your brand is your customer’s sexy stranger. The consistency and authenticity of your brand voice is essential for conversion and customer retention!)
Very recently, the wildly successful Nigerian novelist, Chimamanda Adichie, was asked to give advice about writing to young writers. Part of her reply was: ‘try for more clarity please’, be more accessible. Similarly, the philosopher John Searle once said: ‘if you can’t say it clearly, you don’t understand it yourself’. It’s a piece of wisdom I use to guide my own writing. Be clear. Be rapidly understandable. Don’t be obscure. Don’t be unnecessarily complex.