Hi, I’m Aimee and I’m a digital nomad.

(Hiii Aimee)

I’ve recently relocated to Cape Town, South Africa from sleepy Durban. I knew it was beautiful, but nothing could have prepared this creative soul for just how beautiful this city actually is.

I am easily and purposefully distracted by the way the world runs around me. The city of Cape Town dances, and I am compelled to move along – helping me out of those dreaded and unavoidable… CREATIVE BLOCKS!

As a graphic designer, sketch artist, and aspiring watercolour painter, I find myself stumped every so often as I’m sure many creatives do. Any and all creatives will tell you that they’ve experienced a ‘block’ at least once in their life. Blockages appear even in my hobbies, they do not discriminate. I’ve doubted myself countless times, wondering if I’ve reached my limit, or if I’m just not creative at all, or if anyone will even like what I have to offer. Madness.
As a graphic designer, sketch artist, and aspiring watercolour painter, I find myself stumped every so often as I’m sure many creatives do.

Creative Blocks and How I Knock ‘Em Down

Trying to overcome this problem, I’ve found copious quantities of information, all pointing to eight key things:
  1. Get enough sleep (This one is a SUPER creative aphrodisiac)
  2. Read more (Others have done this before, you are not alone)
  3. More sleep! (They all mention this ALOT)
  4. Force yourself to procrastinate (I know, blasphemy right? But stepping away from your work can bring about new perspectives)
  5. Allow yourself to feel emotional (Sounds like a cliche but holding things inside could be the cause of your creative block — use it!)
  6. Change your scenery (I’m focusing on this one right now)
  7. Comfy clothes!!! (The less restrictive the better)
  8. And don’t forget how lucky you are to be creative.

You Are Unique

And because of this, I had to find my own way of breaking through creative blocks. Cape Town street art…TAHDAAH!

Using street art as my go-to for my next creative fix has helped me in more ways than eight (except for sleep, I don’t know how good sleeping on the streets will be). I’m getting out more, changing my environment, exploring different ways of expression, and EXERCISING.

I’ve shared some snaps that were taken by me along my walks that dragged me out of my comfort zone, PJs, from under a rock, and into a whole new world. Enjoy!
Allow yourself to feel emotional (sounds like a cliche but holding things inside could be the cause of your creative block – use it!)
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Now you know our story, we can’t wait to hear yours. Schedule a call or email us and let’s discuss your business.


This timeline is dependent on the client being responsive and completing all tasks related to the launch. This includes:

  • Assigning access to necessary platforms to the fVnnel,
  • Creating video content,
  • Completing landing page edits where relevant,
  • Approving copy and graphics, or if making their own copy and graphics providing it within that week and able to make any edits the fVnnel requests.

Please refer to our website www.thefvnnel.com to learn more about what services we offer.

Need to Know:

  • With our global team we are pretty much available around the clock for support and questions and can be flexible in the way we work based on your preferences and needs. This is why we consider ourselves a boutique agency. We become a part of your team while we work together.
  • We do not work on the weekends, so please do not expect responses from us over the weekend unless it has been prearranged for us to be available. If we are in the middle of a very large launch 50k + and being available on the weekends has been agreed upon, then of course we’ll be available. If it is prearranged we can work on the odd weekend with no issues, ideally we require a month’s notice to arrange this. Work life balance is important to us.
  • You can expect a response from us relating to an email you send within 24 hours. If we haven’t gotten a response from you within 24 hours and it’s urgent you can expect us to follow up within 24 hours.

During the Launch/Evergreen

If you have any outstanding questions relating to our process please don’t hesitate to reach us any time.

Ideally we request that we have a 10% increase in budget for testing for a week prior to launching. If the budget can not be spared we will take that 10% from the existing budget.

Need to Know:

  • Please do not expect a full layout of our intended strategy, targeting plan or daily emails

– We are very flexible and are happy to provide you with as much transparency as you like but this is not done as a standard operating procedure.

– Just let us know if you want more insights and then maybe a 30-minute weekly call is a better way to discuss strategies and plans than lengthy emails.

– We are in your account multiple times a day assessing the data, strategizing and pivoting. The more time we have to focus on this the better for all of us.

  • Please know that we will very seldom touch a campaign for the first 72 hours because it takes 72 hours for the campaign to stabilize and a minimum of three days for campaigns to exit the learning phase but it can also be a lot longer, depending on budget, costs of clicks and other important metrics as well as if we’re running tests, how many ads sets we have, number of ads etc.

– The only time we’ll touch a campaign in the first 3 days is if it’s necessary and the early signs show that the campaign as it is will never reach our goals, then we’ll pivot.

  • There may be more creativity for you to approve throughout the launch as we introduce countdown ads, reminder ads and sales ads.

– Often we will make these during the launch as they are less important to prioritize in that first week when we are trying to launch opt-in or sales ads.

  • Between 3-7 days there is a lot of machine learning going on.

– We will be making minor adjustments to bids, budget etc. but ideally we can see the first week as a data acquisition week, then we start optimizing once we have enough significant data and test results.